Reinforces MMA’s Industry Leadership as the only Trade Group to Provide Actionable and Technical Guidance on how Advertisers can Improve Marketing Productivity and Maximize the Impact of their Media Mix
NEW YORK (October 18, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.
Experienced board members to help businesses in the region shape the future of marketing with mobile
SINGAPORE, 15 October 2019 – The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today announced the appointments of ten new board members to its Asia Pacific Board of Directors. Coming from diverse backgrounds and industries, the board members will help MMA advance the future of marketing in Asia Pacific through mobile.
Diverse Board of Marketing, Media and Technology Leaders Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good
Newly Launched SMARTIES X Program is the World’s First Marketing Award Recognizing Innovation - Nike, Chipotle, Coca-Cola, McDonald’s Pepsi all make shortlist
Report provides first comprehensive list of digital media platforms’ data policies and recommendations for how marketers can achieve effective multi-touch attribution despite data sharing limitations.
The Mobile Marketing Association South Africa (MMA SA) has announced the 14 new board members and strategic partners who will spearhead the delivery of the MMA SA’s future development over the next year.
South Africa, May 1st - The Mobile Marketing Association South Africa (MMA SA) has announced 14 new board members and strategic partners who will spearhead the delivery of its future development over the next year. Each nominee was identified personally for their alignment to the MMA’s global board and for their active involvement in, and contribution to the local marketing industry.
Groundbreaking Scientific Neuroscience Cognition Research Assesses the Time Needed to Trigger Cognitive Processing of Advertising in a Mobile Environment is Faster than the Blink of an Eye
