The MMA’s groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence on the impact of mobile in the marketing mix and answers three critical questions:
- Can mobile help brands meet their marketing goals across the purchase funnel?
- What is the optimal mobile allocation for my campaign?
- How can I make my mobile investment work harder?
We have currently completed SMoX studies measuring brand impact and sales with Walmart, MasterCard, AT&T and The Coca-Cola Company. Additional studies are currently in market and will eventually provide insights from around the world including China, Brazil, Turkey, UK and other markets.
MMA SMoX Insights
This E-news series provides ongoing analysis of the SMoX Studies allowing us to deliver even deeper insights for the attendees from our roadshows and in-office presentations. Interested in having the MMA present to your team? Contact Sheryl.Daija[at]mmaglobal[dot]com
Interested in becoming a program participant, partner or supporter?
Interested in having the MMA present the Study to your entire marketing team at your office?
Head of Industry Research
Mobile Marketing Association
M: + 1 917 856 5905
Applied Marketing Analytics:
The Journal of Brand Strategy: