The MMA’s groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence on the impact of mobile in the marketing mix and answers three critical questions:

  1. Can mobile help brands meet their marketing goals across the purchase funnel?
  2. What is the optimal mobile allocation for my campaign?
  3. How can I make my mobile investment work harder?

We have currently completed SMoX studies measuring brand impact and sales with Walmart, MasterCard, AT&T, The Coca-Cola Company and Allstate. Additional studies are currently in market and will eventually provide insights from around the world including China, Brazil, Turkey, UK and other markets.

MMA SMoX Insights

This E-news series provides ongoing analysis of the SMoX Studies allowing us to deliver even deeper insights for the attendees from our roadshows and in-office presentations. Interested in having the MMA present to your team? Contact Sheryl.Daija[at]mmaglobal[dot]com

Interested in becoming a program participant, partner or supporter?

Interested in having the MMA present the Study to your entire marketing team at your office?


Vassilis Bakopoulos
Head of Industry Research
Mobile Marketing Association
M: + 1 917 856 5905

Participating Marketers

SMoX Leadership Track

Location segment Leader:
Mobile Video segment leader:
Cross screen segment leader:
Data segment leader:

SMoX Sponsoring Partners


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VIEW SMoX Roadshow Highlights

May 14th, 2015 Webinar

Optimal Allocation to Mobile is in the Double Digits! How the MMA’s SMoX Study results changes the marketing landscape forever


Special Thanks

The Mobile Marketing Association would like to thank the marketers at AT&T, Coca-Cola, MasterCard and WalMart. Thank you to the Industry Partners, including the Association of National Advertisers (ANA), The Advertising Research Foundation (ARF), The American Association of Advertising Agencies (AAAA) and Media Link. Thank you to the study supporters Vodafone, The Weather Channel, Pandora, inmobi, xAd, Tremor Video, Turkcell, Facebook, Millennial Media, Verve, Urban Airship, Weve, Yahoo!, Videology, Twitter, Meredith, MXM, AT&T Adworks, Avea, Hello World. Thank you the research partners Marketing Evolution and Millward Brown Digital.