SMoX Report: Making Marketing Work Harder with Mobile | Mobile Marketing Association

 

There is no doubt that mobile presents the greatest transformation in consumer behavior that we will experience in our lifetimes. But what is its impact on business outcomes?

The Mobile Marketing Association (MMA) initiated an industry wide, never-before-executed, research program (SMoX) to address these critical questions and help marketers fully leverage mobile to both innovate and drive business growth.

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.
What? No password?

If your company is an MMA member and you need log-in information, please email membership[at]mmaglobal[dot]com.