New York, London, Singapore & São Paulo: 24 May, 2011 - The Mobile Marketing Association (MMA) and the Portuguese Electronic Commerce and Interactive Advertising Association (ACEPI) today announced an official partnership to launch MMA Portugal. MMA Portugal has been established to provide the industry support and guidance needed to create a successful mobile marketing ecosystem, leveraging local relevance, as well as regional actions and a global perspective. The partnership with ACEPI offers members of both organisations a greater set of benefits from the increased range and depth of resources and market experience, as well as greater scope for future projects and events.

 

ACEPI is an independent, non-profit organisation that works to ensure that education, legislation and technologies are in place to help Portuguese businesses to profit from the digital economy. ACEPI members include some of the best known and most influential organisations dedicated to e-business, e-commerce, e-banking, e-learning, e-government and internet advertising in Portugal.

 

“Portugal is an expanding mobile market and as a result, it is an important area of focus for the MMA,” said Paul Berney, CMO& Managing Director, EMEA, MMA “We are looking forward to working more closely with brands and agencies in Portugal to make the path to mobile campaign implementation as easy and straightforward as possible.”

 

“In line with the MMA’s building blocks of promotion, education, measurement, guidance and protection, we will work to make the mobile marketing landscape in Portugal a lot more visible and easy to navigate,” said Alexandre Fonseca, MMA Portugal and ACEPI President. “The industry collaboration and innovation that the MMA’s work in Portugal engenders will help to move the market on, building its size and potential to benefit the entire ecosystem.”

 

For information on how to participate in MMA Portugal please contact the MMA membership team at [email protected].

 

###

 

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

 

 

ACEPI is a non-profit organization with more than 170 members and 900 registered companies in its public online directory. ACEPI members are some of the most relevant Portuguese entities linked to electronic commerce and interactive advertising. ACEPI works to promote debate, develop and dignify the digital economy in Portugal through its five executive committees: eCommerce, eBusiness, eFinance, eAdvertising and eMobile. ACEPI also manages an online certification program “Online Trust”. The ACEPI’s headquartered are located in Lisbon and it has a branch in Oporto. For more information, please visit www.acepi.pt.

 

 

 

 

Jen Hibberd, Sarah O’Neill, Robert Haslam – Mi liberty

E: [email protected]

Tel: +44 (0) 207 751 4444