Tonight's Going Out App
Peter Briffett, UK MD, YPlan

The Agency View of Mobile and Consumer Behavior
Dan Calladine, Head of Media Futures,
Carat Global Management

Our Story...So Far
Nick Constantinou, Head of Marketing and
Product Innovation, Addison Lee

The Mobile First Agency
Matthew Goldhill, Creative Strategist, Mobile5

Location, Location, Location
Tom Pearman, Head of Brand Development,
Weve

Mobile & Multi-Screen Planning
Matt Taylor, Group Head YuMe &
Simon Taylor, Business Director, Zenithmedia

MMA Mobile First - UK Event
Date: 19th November
Location: Facebook HQ, 10 Brock Street, London NW1 3FG
Time: Sessions run 9am – 1pm followed by buffet lunch

The MMA are bringing together leading industry experts to explore and discuss how mobile must sit at the heart of consumer, business and marketing strategies.

Session 1 | Consumer: Consumers now see mobile as their first screen. This session will take a deeper look at who these mobile consumers are and reveal some powerful insight into their behaviours; followed by a panel hosted by Claire Valoti, Facebook.

Session 2 | Business: It is both a challenge and an opportunity for business to become mobile first. Hear brands share their real world successes and what they have learned from their experience; followed by a discussion panel and Q&A.

Session 3 | Marketing: With consumers and businesses focusing increasingly on mobile, why hasn't marketing caught up? This session explores how to effectively use location, creative, data, measurement and mobile in a multi-media schedule; followed by a panel hosted by Nigel Clarkson, Weve.