Upstream (
www.upstreamsystems.com) started its operations in 2001, launching some of the first global mobile marketing campaigns for blue-chip brands like Coca-Cola, T-Mobile, Vodafone and Nestlé. Since then, through its Marketing Communications Suite (MCS) platform, the company has executed 160,000 campaigns in more than 40 countries for some of the largest companies in the world, engaging more than 500 million consumers and delivering conversion rates translating to over $500 million of incremental revenue for its clients.
History
The company was founded in 2001 by Alex Vratskides and Marco Veremis when they had the vision to understand that “mobile” represented the next major marketing channel. Together, they built one of the world’s largest and most effective mobile marketing companies, based on cutting-edge, proprietary technology and a unique payment-by-results formula.
Marketing Communications Suite (MCS)
Upstream campaigns are run on its proprietary Marketing Communications Suite (MCS), a mobile‑marketing technology platform that offers real-time, optimized communications; game mechanics and game dynamics; contextualization and personalization; and advanced insights and analytics.
The MCS platform is designed to handle a massive volume of interactions across multiple channels and languages, while offering each user a custom experience.
Customers
Upstream customers include leading mobile operators such as Vodafone, T-Mobile, Telecom Italia, Orange, Telefónica, América Móvil, Zain, MTN as well as global brands such as Coca-Cola, Nestlé, Unilever, Shell, Johnson & Johnson, BMW and BSkyB.
Awards/Recognition
Ermis Award, Ermis Gold, Direct Marketing, for Coca-Cola Sound Wave Mobile Campaign
Contact
Besides its headquarters in London, Upstream has offices around the world in Brazil, Greece, Italy, North America, Romania, Singapore, and UAE (Dubai).
The primary point of contact is the company’s corporate headquarters:
Upstream
Portland House
Bressenden Place
London
SW1E 5BH
United Kingdom
Tel: +44 (0) 20 7307 7460
Fax: +44 (0) 20 7307 7461
[email protected]
