Digital audience measurement is constantly evolving to reflect changes in technology adoption and general digital consumer trends. This is critical in ensuring independent, accurate and relevant data for advertisers, media agencies and publishers. Digital Content Ratings marks the next phase of understanding consumers' digital behavior in a constantly evolving media landscape. It responds to the constantly changing, complex multi-platform, multi-device and multi-distribution landscape by providing comprehensive measurement of digital content consumption—including streaming video, static web pages and mobile apps—across all major devices and platforms.
"That way madness lies" - the holy grail of marketing measurement is Multi-Touch Atribution (MTA).
Last click analysis is dead - it's time to rethink the world of marketing measurement and attribution. Real time data measurement affords an opportunity for competetive advantage for marketers But is it the dat that's faulty or the processes? This session explores this whole area with a proprietary project from the MMA, named MATT
Behind closed doors: How Chat and Dark Social is shaping the new mobile economy.
While the smartphone has long been the most commonly used window into the web for users, Mobile is making the shift from micro payment and content consumption economy into the hub used by consumers to make bigger purchasing decisions and larger transactions. Adam explores how brands, publishers and app developers are closing the loop for users on mobile devices; an environment where Chat is the dominant social platform and where the ever present desire to share among closed and personal networks is shaping a new mobile commerce reality
Exploring the impact of Mobile Video Technology in the abundant “Age Of Experience” and how engaging content that entertains, informs and empowers will shape the way we share our experiences as we begin to live a truly connected human existence. • Engaging Content • Embracing New Technology • Age of Experience - Stories matter