100% Mobile - the path to transformation, innovation and disruption for today's marketers. | Mobile Marketing Association

MMA Forum SA

2 November 2017 | Sandton, South Africa

Thursday, November 2, 2017

1:00 PM – 1:30 PM

Registration & Networking

1:30 PM – 1:45 PM

Opening & Welcoming Remarks

1:45 PM – 2:10 PM

Keynote Presentation - Software is eating the World

Keynote Presentation - Software is eating the World

  • Why are the leading businesses of yesterday not the leading businesses of today?
  • Why the daily lives of consumers today is important for leading marketers and businesses of tomorrow? 
Senior Executive for e-Commerce - South Africa
Standard Bank

2:10 PM – 2:35 PM

Know your Audience

Digital audience measurement is constantly evolving to reflect changes in technology adoption and general digital consumer trends. This is critical in ensuring independent, accurate and relevant data for advertisers, media agencies and publishers.  Digital Content Ratings marks the next phase of understanding consumers' digital behavior in a constantly evolving media landscape. It responds to the constantly changing, complex multi-platform, multi-device and multi-distribution landscape by providing comprehensive measurement of digital content consumption—including streaming video, static web pages and mobile apps—across all major devices and platforms.

Commercial Director Media
Nielsen

2:35 PM – 2:55 PM

"That way madness lies" - the holy grail of marketing measurement is Multi-Touch Atribution (MTA).

 Last click analysis is dead - it's time to rethink the world of marketing measurement and attribution. Real time data measurement affords an opportunity for competetive advantage for marketers   But is it the dat that's faulty or the processes? This session explores this whole area with a proprietary project from the MMA, named MATT

Managing Director, EMEA
Mobile Marketing Association

2:55 PM – 3:20 PM

Behind closed doors: How Chat and Dark Social is shaping the new mobile economy.

While the smartphone has long been the most commonly used window into the web for users, Mobile is making the shift from micro payment and content consumption economy into the hub used by consumers to make bigger purchasing decisions and larger transactions.  Adam explores how brands, publishers and app developers are closing the loop for users on mobile devices; an environment where Chat is the dominant social platform and where the ever present desire to share among closed and personal networks is shaping a new mobile commerce reality

VP Americas & EMEA
BBM

3:20 PM – 3.50 PM

Networking Break

3:50 PM – 4:15 PM

Keynote Presentation

Keynote Presentation: Transformative Customer Experience - The battleground for brands is experience and customers have higher expectations then ever before. How do brands win in the world today

  • Understanding the battleground and liquid expectations
  • What should brands be aiming for
  • How do you measure delight 
  • The difference is in the execution
Director
Accenture Interactive

4:15 PM – 4:35 PM

The human impact of mobile video

Exploring the impact of Mobile Video Technology in the abundant “Age Of Experience” and how engaging content that entertains, informs and empowers will shape the way we share our experiences as we begin to live a truly connected human existence.   • Engaging Content  • Embracing New Technology  • Age of Experience - Stories matter 

Managing Director/ Digital Philosopher
Big Brave Digital

4:35 PM – 4:55 PM

Mobile Trends: A smarter world, more intimate data

  • Connection - The anticipatory Internet
  • Cognition: the rise and rise of AI
  • Immersion: aligning tech and presence to evoke emotion, entertain and power commerce
Chief Marketing Officer
TymeDigital by Commonwealth Bank SA

4:55 PM – 5:15 PM

Let the Jury Decide: Mobile Creativity - Themes & trends from MMA SA Smarties

Chief Marketing Officer
TymeDigital by Commonwealth Bank SA
GM - Digital Strategy
HKLM Group
CDO
Hello Digital
Managing Director/ Digital Philosopher
Big Brave Digital

5:15 PM – 5:30 PM

Closing Remarks

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

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