Adsmovil, a Cisneros Interactive company, is the principal mobile ad network in Latin America and the U.S. Hispanic market. It has pioneered the way brands and content owners interact with the Spanish- and Portuguese-speaking audiences throughout the United States and Latin America via their mobile devices. Adsmovil effectively develops mobile advertising campaigns, in addition to providing mobile solutions and creative resources that enhance the interaction between brands and consumers across the Americas, utilizing innovative Latin content and digital platforms to effectively engage users across the region. For more information, please visit: www.adsmovil.com @AdsMovil on Twitter.
Waze is an award-winning, crowdsourced navigation app with more than 100 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.
About Hands Mobile:
Hands is a Brazilian Mobile Advertising company working together with carriers, manufacturers, WiFi Networks and Publishers to connect brands with mobile users.
With the first Mobile DMP in Brazil, Hands brings to the market different options of segmentation such as GeoBehavior and AppBehavior and tracking users Geolocation for drive to store metrics.
We are a human-centered, data-powered, and experience-driven group of mobile marketing specialists on the mission of enabling smartphone users to discover and engage with new products and services through personalized advertising experiences.
In the era of cognitive advertising, Logan, the biggest independent mobile marketing company in Latin America, creates meaningful connections between mobile consumers, brands, e-commerce´s and developers.
Born in 2013, Logan has offices in Argentina, México, Brazil, Colombia, Guatemala, Perú, Bolivia and Ecuador. We are strategic partners with Telefónica and Axtel in Latin America.
Find more about us at www.loganmedia.mobi.
PSafe (www.psafe.com) is a leading security and performance mobile app company in Latin America, with offices in Rio de Janeiro, São Paulo, Florianópolis and San Francisco. The company develops and offers free mobile apps focused on protection, performance and privacy to Android users. In 2015, the company became the first startup in Latin America to achieve a market value of more than R$1 billion and started its international expansion and growth, launching operations in Mexico and offering PSafe Total, its principal app, to all Latin American countries. The app is ranked in the top five most-downloaded app in Google Play Brazil with more than 20 million monthly active users.
About Mercado Livre:
The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them to take advantage of their inventory, which currently reaches 40 million unique site visits, generating 4,000 searches and 100 purchases per second. From a solution that was basically restricted to sponsored links, Latin America’s largest e-commerce site has improved their advertising strategy over the last three years by focusing on a new purpose: enriching the user experience throughout the path to purchase.
Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore. How do we know what they’ll like? Using machine-learning algorithms, our technology analyzes hundreds of signals to capture exactly what kind of content is most likely to engage each individual. We do that more than 450 billion times a month for more than one billion unique users. Since we opened our doors in 2006, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s best brands and the most respected global publishers. Taboola is headquartered in New York City with local offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai, Istanbul, Seoul, Sydney and Tokyo.
About Y Digital:
YDigital Media is a global mobile marketing and advertising agency that offers full mobile solutions, creating and managing some of the most innovative and successful mobile campaigns worldwide. We’re the mobile agency of some of the greatest companies in the world, in a diversified number of verticals like Telcos, Banks, Finance, Entertainment, FMCG and others. YDigital Media, took the action to open our programmatic platform, Mobyd, to advertisers all over the world, to empower brands to face this on-going challenge. We are programmatic and data-driven experts who are passionate about gathering the world’s best programmatic platforms into a single user-interface where you can find efficiency, global scale and reach, and be able to use the award-winning creativities we have been offering you. Years of experience running mobile campaigns and studying analytics and user behaviour data, enabled us to meet your goals. All audited by validated Campaign Essentials® ( vCE), from comScore.
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere as the go-to resource for the most successful mobile apps in the world. To learn more, visit www.appsflyer.com
Mondelēz International, Inc. (NASDAQ: MDLZ) is a whole new company reimagined with a single focus in mind: create delicious moments of joy by sharing the world’s favorite brands. Our Brands We make some of the best-known snacks brands around the globe. Our 15 global Power Brands in biscuits (Oreo; Chips Ahoy!; TUC; belVita; Club Social and Barni), chocolate (Milka, Lacta, Toblerone, and Cadbury Dairy Milk) and gum & candy (Trident, Chiclets, Halls, Stride and Cadbury Dairy Milk Eclairs) are expected to drive 60 percent of our company’s growth going forward.
Association & Media Partner
A ABA – Associação Brasileira de Anunciantes é uma entidade sem fins lucrativos, fundada em 1959, que reúne as maiores empresas anunciantes do Brasil, responsáveis por cerca de 70% dos investimentos em propaganda realizados no País. A entidade foi criada para representar, defender interesses comuns e contribuir para a contínua evolução e profissionalização das empresas anunciantes. O movimento para instituir a entidade foi inspirado nas associações de anunciantes existentes na França, Inglaterra, Canadá e Estados Unidos. Foi decisivo, também, o fato de os anunciantes terem tido pouca oportunidade de discutir e defender seus interesses no 1º.Congresso Brasileiro de Propaganda Executiva, realizado no Rio de Janeiro, em 1958. Percebeu-se que seria necessário não apenas reunir os anunciantes em torno de objetivos comuns, para fortalecer suas posições, mas também ajudá-los a entender melhor as especificidades da atividade publicitária. Por isso, desde o início, estabeleceu-se um intenso programa de cursos, palestras, seminários e encontros com a finalidade de aprimorar os conhecimentos dos profissionais.