Kantar IMRB & MMA Smartphone Usage and Behaviour Report (Overview) – India 2016-17 | Mobile Marketing Association
Smartphone Infographic
Release Date: 
December, 2016

Mobile has had an outsize influence on the way consumers interact with each other and with brands, make decisions, transact and shop. This has significantly impacted the way companies and brands connect with their consumers and do business, and marketers need to keep a continuous pulse on the way consumers interact with and use their mobile phones. The Smartphone Usage and Behaviour report provides an unbiased and insightful view on the evolution of mobile usage In India.

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