Kantar IMRB & MMA Smartphone Usage and Behaviour Report – India (Apr-Jun 2017) | Mobile Marketing Association
Release Date: 
November, 2017
Topics of Interest: 

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Apr-Jun 2017) shows that time-spent on smartphones jumped 6% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. Data usage goes up even after free mobile-data offers are discontinued showing data usage is habit forming.

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