How Cross-Device Marketing Works

Release Date: 
November, 2016
File Size: 
3.7 MB

How Cross-Device Marketing Works

While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part of the marketing arsenal - revealing much more about the customer journey than ever before!

For a cross-device animation presented by the MMA and DataXu, watch the video below.

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