You may download the requested file(s) below.
The MMA APAC is proud to present the 2013 Asia-Pacific Yearbook. A resource unlike any other, the Yearbook delivers case studies, insight from industry leaders and country data, which combine to provide the most comprehensive overview of the mobile marketing industry in the Asia-Pacific region for 2013.
Covering key topics such as hyper-local targeting, the need for more meaningful metrics, rich mobile video ads and broader insights over the impact of demographic and behavioral shifts, the Yearbook provides a comprehensive overview of the challenges faced and opportunities grasped in 2013 and what we can expect heading into 2014 and beyond.
We hope you enjoy this great resource!