Archive | Page 9 | MMA Global

Archive

Released: 
October, 2016
File Size: 
307 KB
Education Section: 
Released: 
October, 2016
File Size: 
5.9 MB
Education Section: 
Members Only
Geolocation Applied to Marketing

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The second playbook of the series Mobile Yearbook 2016, developed by Mobile Marketing Association Latam, is about “Geolocation” and this technology’s benefits for brand. The digital book – full text available for MMA Latam members- presents how geolocation has open the doors for collaborative economy and the importance of this technology to mobile marketing.
Released: 
September, 2016
File Size: 
7.1 MB
Education Section: 
Released: 
August, 2016
File Size: 
7 MB
Education Section: 
Region: 

Mobile has forever changed the way people shop. A shopper's smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: Are you prepared to meet these shoppers in the moments that matter most? Explore this guide—full of new research on consumer trends—to find out how to be there and be useful in this new digital landscape.

Released: 
July, 2016
Education Section: 
Viewability Project Background and Data Analysis Addendum

MRC’s overarching goal when developing industry standards for media measurement is to develop metrics that can be widely used across the industry to facilitate better “apples to apples” metrics comparisons, both within and across media types. These standardized metrics are not necessarily designed to result in the exclusion of any other possible metrics, but having commonly defined metrics allows for consistency in reporting and analysis, and serves as a baseline under which all users of the data may operate with a common understanding.

Released: 
July, 2016
Education Section: 
Mobile Viewable Ad Impression Measurement Guidelines

The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.

Released: 
July, 2016
Education Section: 
Released: 
June, 2016
File Size: 
56 KB
Education Section: 
Members Only
Programmatic Media And Mobile

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This is the first of a series of educational material that we will distribute along this year aiming to bring knowledge and promote the mobile marketing market maturation for the Latin America advertising industry. Good reading!
Released: 
June, 2016
File Size: 
7.1 MB
Education Section: 
Members Only
Marketing in a Mobile World: Five Discussion Topics for Companies Wrestling with a World Gone Mobile

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When four hundred marketers, representing $66 billion in media spend, come together to discuss marketing in a mobile world, there are bound to be some major learnings, and that was the case at the Mobile Marketing Assocation’s Marketing Leadership Forum, which was held on May 10 - 11, 2016 at the Crowne Plaza Times Square.

Released: 
June, 2016
Education Section: