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Mobile Marketing Economic Impact Study

Executive Summary

The Economic Impact of Mobile Marketing In the United States

The pages that follow report the results of a six-month investigation by the principal authors into the size and scope of the impact of mobile marketing on the United States economy, conducted at the behest of the Mobile Marketing Association.1

We found that the mobile marketing ecosystem...

Released: 
May, 2013
Education Section: 
Members Only
The Current State & Promise of Mobile Couponing

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Education Section: 

The MMA Consumer Best Practices (CBP) for Messaging, for the United States market, provides a guide to implementing short code programs. This guideline document is a compilation of accepted industry practices, common wireless carrier policies, and regulatory guidance that have been agreed upon by representative member companies from all parts of the off-deck ecosystem. This is the last and FINAL document of its kind to be released by the MMA. All future inquiries should be directed to the CTIA.

Released: 
October, 2012
Education Section: 
Released: 
September, 2012
Education Section: 
Members Only

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Marketers are constantly being challenged to get the most out of their marketing budgets. The search for the optimal marketing mix, improved ROI and new consumer insights along the entire path to purchase is a constant requirement of successful marketers. The process of measuring campaign performance that informs and delivers these results is often referred to as measurement or analytics, and as noted in Figure 1 analytics is high on the list of marketer’s needs and plans. Analytics is in a maturing process in the online realm, but it remains nascent in mobile.

Released: 
September, 2012
Education Section: 

This updated set of MMA Global Mobile Advertising unit guidelines is intended to simplify the creation, planning, buying, selling and reporting of mobile display ad units on a global basis. By standardizing the handful of sizes that will be most widely accepted, mobile advertising will be easier to add to the media mix of all advertisers around the globe.

Released: 
August, 2012
Education Section: 

The Mobile Marketing Association is the premier, global not-for-profit trade association that works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. In this capacity, we are pleased to introduce the attached Mobile Application Privacy Policy, authored and prepared by the MMA Privacy & Advocacy Committee. The intent of this privacy policy is to provide the mobile application developer with policy language that can be quickly and completely understood by the consumer.

Released: 
December, 2011
Education Section: 
Consumer privacy standards when marketing to the mobile phone.
Released: 
July, 2008
Education Section: