consumer | MMA
Visit the MMA COVID-19
Marketer Support Hub

Wednesday, May 27, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Partner
McKinsey and Company
Partner
McKinsey and Company

Wednesday, April 8, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Senior Partner
McKinsey and Company
Partner
McKinsey and Company
Partner
McKinsey and Company
DB

Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP


Research Type(s): 
PJ

MMA-Luth June 2010 US Mobile Consumer Briefing: Mobile Response

NOTE:  The full report consists of four elements:  a powerpoint summary as well as 3 separate sets of data tables, organized by demographic, carrier, and handset manufacturer.  Please be sure to download all four documents below.


Research Type(s): 
PJ

Future of Mobile – Microsoft Mobile Behavior and Ad Acceptance Study

The growth in Smartphone use in the US is fuelling a range of new consumer behaviors and expectations and advertisers want to know what this means for them.  But with such limited industry knowledge about consumers’ mobile advertising behaviors and expectations, it is currently difficult for advertisers to commit media budget to this platform. Microsoft Advertising commissioned research to understand mobile media consumption and advertiser opportunities among U.S. Smartphone and iPhone users, across 10 different verticals. 


Research Type(s):