Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.
Key Retail Insights Include:
Retail Intelligence: How Brands Can Drive More Visits and Create a Better Consumer Experience
2017 in Review: Top Brands, Visit Trends, Consumer Habits, Shopping Preferences and More
2018 Forecast: Data & Analysis by CSP
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NOTE: The full report consists of four elements: a powerpoint summary as well as 3 separate sets of data tables, organized by demographic, carrier, and handset manufacturer. Please be sure to download all four documents below.
The growth in Smartphone use in the US is fuelling a range of new consumer behaviors and expectations and advertisers want to know what this means for them. But with such limited industry knowledge about consumers’ mobile advertising behaviors and expectations, it is currently difficult for advertisers to commit media budget to this platform. Microsoft Advertising commissioned research to understand mobile media consumption and advertiser opportunities among U.S. Smartphone and iPhone users, across 10 different verticals.