Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile...
A cellular partner of Swrve's needed to rollout an upgrade campaign for the newly released iPhone6S. Specifically they wanted to lock in existing customers approaching the end of their contract term. They turned to Swrve to run this campaign through their mobile-app.
1) Personalized Campaigns
The most effective marketing is personalized marketing. Swrve makes targeting the right customers with personalized campaigns easy.