mobile marketing automation | MMA Global
  2. mobile marketing automation
  2. mobile marketing automation

mobile marketing automation

A Campaign Of One

A Campaign Of One

June 13, 2016

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile...

A cellular partner of Swrve's needed to rollout an upgrade campaign for the newly released iPhone6S. Specifically they wanted to lock in existing customers approaching the end of their contract term. They turned to Swrve to run this campaign through their mobile-app.

1) Personalized Campaigns

The most effective marketing is personalized marketing. Swrve makes targeting the right customers with personalized campaigns easy.

Customer Satisfaction

Measuring Customer Satisfaction in a Mobile World

June 9, 2016
Customer satisfaction is something that should be top of mind for all businesses. Loyal customers come about because they are happy with the entire experience of the service or the product that they are purchasing. Given how difficult it is to retain and monetize users, measuring this level of satisfaction is often a priority for the company. Now the only question is- how do you go about measuring this?
Onboarding

How (not) To Lose 25% Of Your Users In One Moment

June 8, 2016
The bad news: 25% of users will open your mobile app precisely once, never to be seen again. The good news: you can improve that number by optimizing your app’s first-time user experience.
A/B Testing

A/B Testing - What Not To Do

June 8, 2016
Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in one sense - making decisions on the back of user data rather than ‘the most persuasive person in the room’ is certainly a step in the right direction. Particularly on mobile, where one false move means an end to the consumer relationship, it’s worth getting experience perfect..