entertainment | Mobile Marketing Association

Global Mobile Customer Engagement for the Media & Entertainment Industry

Member Submitted Content
Submitter's Company: 
Tata Communications

The media and entertainment industry is moving beyond the traditional television broadcast model to address a new multi-screen reality of Smartphones, Tablet devices, PCs and Laptops. Consumers want to enjoy movies, videos, sporting events, and live programming on a variety of devices, on the go, anytime, anywhere.

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AdVantage™ drives improved audience segmentation and increased digital ad revenue

Member Submitted Content
Submitter's Company: 
Quaero

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

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Quaero's AdVantage™ case study
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