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DDB

IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model

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Now Available for Public Comment Are Revised Mobile In-App and Mobile Web Measurement Guidelines & Desktop Display Served Impression Guideline, Supplements Existing Viewable Impression Guidelines

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Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace

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San Francisco, United States, 6 December 2016: Near, the leading location intelligence platform, today announced its integration with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.
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Marketers Use of Location Insights is Expanding, Shows MMA Study

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November 21, 2016, NEW YORK — When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.

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Easy to create Interactive full screen mobile ads are here!

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You asked. We delivered. We're very excited to announce that full screen ads are now available via the Adcanvas self-service platform.

These formats are exclusive to Adcanvas - you won't find them anywhere else. To preview these new formats from your mobile phone, check out our showroom.
Or from our homepage!

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Unilever Ventures Limited

More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to Mobile Marketing Association

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MMA’s MTA Request for Information (RFI) Guidance Package and Interactive Scoring Tool Released to Members

NEW YORK, November 16, 2016 — A new survey released today from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019, however the available solutions are not in-line with their performance needs.

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Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf

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(SAN LUIS OBISPO, CA; November 14, 2016) -- The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point of sale.
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Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association and Kantar Millward Brown

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Annual Report Analyzes Winning Mobile Campaigns From 2016 Global Smarties™ and Cannes Mobile Lions to Help Marketers Maximize Impact, Effectiveness

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