GOALS - Increase lead volume - Deliver user experience tailored to device - Consolidate all content on available products and services into a single site - Future-proof online presence for new smartphones, tablets and other web enabled devices
GOALS - Promote the company’s mobile site and Android, iPhone and Windows Phone apps - Increase the number of restaurant bookings
APPROACH - Used AdWords search and display ads to target users across devices - Targeted iPhone and Android devices specifically with in-app display ads
GOALS - Reach a new market of smartphone and tablet users - Reduce cost and increase reach - Increase the quality, quantity and engagement of site traffic
APPROACH - Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device - Took advantage of the fact that mobile users were more likely to be serious buyers
APPROACH - Target owners of new iOS and Android devices - Track conversions to optimize cost per download
RESULTS - Achieved 13 million users within five weeks of launch with Google - Reached CPD of less than 0.5$ with a 9.9% conversion rate - Conversion Optimizer boosted conversion rate by 77%
