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Web Push Is Here: The Marketing Channel That’s Been Missing

Kat Sherbo's picture
Submitted by Kat Sherbo on Thu, 02/04/2016 - 09:51
Submitter's Company: 
Appboy
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Web push notifications are here. Learn why web push notifications are significant for marketers and how you can use them to boost your customer outreach.
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Content Tags (Deprecated): 
push notification
push messaging
push notifications
cross-channel marketing
multichannel
Member Mention: 
Appboy
News Type: 
General News

Good Push Index Verifies Strong Consumer Response to Push Notifications

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Content Tags (Deprecated): 
mobile messaging
app
push messaging
push notification

Research Type(s): 
Public Research

Urban Airship's Mobile Executive Series - Push Messaging: The Mobile Frontier

The mobile frontier is vast, and growing. Around the globe people are turning away from desktops and laptops to embrace smart devices. With the next billion users heading this way soon, the possibilities seem to be limitless. Mobile marketers seeking to boost customer acquisition and retention while building deep brand loyalty have gained a powerful new tool in the form of push technology, delivering opt-in messages from mobiles apps directly to customers’ smart­phones or other mobile devices. Push messaging is becoming must-have technology because nothing else enables such a close and personal connec­tion with mobile users. To download the full report, click here. 

 

Content Tags (Deprecated): 
Messaging
push notifications
push messaging

Research Type(s): 
Public Research