push messaging | MMA Global

Web Push Is Here: The Marketing Channel That’s Been Missing

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Web push notifications are here. Learn why web push notifications are significant for marketers and how you can use them to boost your customer outreach.
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Good Push Index Verifies Strong Consumer Response to Push Notifications

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Urban Airship's Mobile Executive Series - Push Messaging: The Mobile Frontier

The mobile frontier is vast, and growing. Around the globe people are turning away from desktops and laptops to embrace smart devices. With the next billion users heading this way soon, the possibilities seem to be limitless. Mobile marketers seeking to boost customer acquisition and retention while building deep brand loyalty have gained a powerful new tool in the form of push technology, delivering opt-in messages from mobiles apps directly to customers’ smart­phones or other mobile devices. Push messaging is becoming must-have technology because nothing else enables such a close and personal connec­tion with mobile users. To download the full report, click here

 

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