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  2. Effective Mobile Marketing
  2. Effective Mobile Marketing

Effective Mobile Marketing

Velti | The State of Mobile Advertising – 2012 Year in Review

Download here.

Key Highlights:

• Consumers in emerging markets are more likely to click
through to an ad-three out of the top five countries with the highest CTR are
emerging markets. Brazil leads the pack with an average CTR of 2.58%, while
China trails close behind at 2.4%. Italy comes in third at 2.18%, while Russia
places fourth at 1.88%.

Content Tags (Deprecated): 
advertising
Effective Mobile Marketing
Applications
Research Type(s): 
Public Research
Statistical Snapshots

Human Demand Partners with AdTruth to Enhance Mobile Audience Targeting

 

Content Tags (Deprecated): 
Mobile marketing
Device Recognition
adtruth
mobile tracking
Effective Mobile Marketing
mobile monetization
Member Mention: 
AdTruth
Human Demand
News Type: 
Member Press Release

DMG Launches Traffiliate for Mobile with Enhanced Targeting and Post Click Optimization

New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI.

Content Tags (Deprecated): 
mobile
mobile advertising
mobile ad network
mobile ads
Effective Mobile Marketing
Member Mention: 
DSNR Media Group - DMG
News Type: 
Member Press Release

Boungiorno

mobile
mobile advertising
targeting
Effective Mobile Marketing
mobile performance
mobile targeting
Retargeting

Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

Content Tags (Deprecated): 
mobile
Mobile marketing
Device Recognition
adtruth
device tracking
Effective Mobile Marketing
mobile recognition
mobile ad tracking
adform
Member Mention: 
AdTruth
News Type: 
Member Press Release

Mayday, Mayday, May Day is UDID-Day!

April 1, 2013

Mobile Path to Purchase

brand
Location Based Services
Location Based Advertising
retail
location-based marketing
agencies
Agency
Effective Mobile Marketing
Location

AdTruth Emerges as Global Leader for Audience Recognition Technology with More Than 100 Billion Impressions Monthly Now Recognizing 500 Million Devices Anonymously

February 21, 2013

Passbook Results Are In: What’s Working, What’s Not and What’s Next?

February 13, 2013

New Webinar: Passbook Results Are In: What's Working, What's Not and What Next?

Although Passbook launched last September, it’s still a relatively new technology. In this webinar, hear real program results from early Passbook adopters such as Sears, NFL and Texas Roadhouse. Additionally, the lead mobile analyst from Gartner will share his thoughts about the Passbook opportunity for marketers and what’s ahead for Passbook and the mobile wallet landscape.

Texas Roadhouse generates 37pc installation rate for Passbook pass effort

Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.

For the Passbook initiative, Texas Roadhouse distributed offers to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate. The campaign built on the launch of a text-based loyalty club several months earlier.

Content Tags (Deprecated): 
Effective Mobile Marketing
Member Mention: 
Vibes Media
News Type: 
Member Press Release