Effective Mobile Marketing | Page 3 | MMA Global

Effective Mobile Marketing

Download here.

Key Highlights:

• Consumers in emerging markets are more likely to click
through to an ad-three out of the top five countries with the highest CTR are
emerging markets. Brazil leads the pack with an average CTR of 2.58%, while
China trails close behind at 2.4%. Italy comes in third at 2.18%, while Russia
places fourth at 1.88%.

New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI.

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New Webinar: Passbook Results Are In: What's Working, What's Not and What Next?

Although Passbook launched last September, it’s still a relatively new technology. In this webinar, hear real program results from early Passbook adopters such as Sears, NFL and Texas Roadhouse. Additionally, the lead mobile analyst from Gartner will share his thoughts about the Passbook opportunity for marketers and what’s ahead for Passbook and the mobile wallet landscape.

Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.

For the Passbook initiative, Texas Roadhouse distributed offers to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate. The campaign built on the launch of a text-based loyalty club several months earlier.

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