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DMG Launches Traffiliate for Mobile with Enhanced Targeting and Post Click Optimization

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New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI.

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Mayday, Mayday, May Day is UDID-Day!

AdTruth Emerges as Global Leader for Audience Recognition Technology with More Than 100 Billion Impressions Monthly Now Recognizing 500 Million Devices Anonymously

Passbook Results Are In: What’s Working, What’s Not and What’s Next?

New Webinar: Passbook Results Are In: What's Working, What's Not and What Next?

Although Passbook launched last September, it’s still a relatively new technology. In this webinar, hear real program results from early Passbook adopters such as Sears, NFL and Texas Roadhouse. Additionally, the lead mobile analyst from Gartner will share his thoughts about the Passbook opportunity for marketers and what’s ahead for Passbook and the mobile wallet landscape.

Texas Roadhouse generates 37pc installation rate for Passbook pass effort

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Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.

For the Passbook initiative, Texas Roadhouse distributed offers to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate. The campaign built on the launch of a text-based loyalty club several months earlier.

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OPENX AND ADTRUTH ANNOUNCE PARTNERSHIP TO DELIVER GROUNDBREAKING MOBILE TARGETING CAPABILITIES

Unprecedented access to quality mobile audiences

via OpenX Market Real-Time Bidding platform delivers improved ROI for advertisers and publishers

Fetch nominated twice in 2012 Effective Mobile Marketing Awards.

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We are thrilled to announce that a further two awards nominations have been added to Fetch’s roster. Our global mobile marketing campaign with Hotels.com has earned us a nomination for the prestigious Most Effective Mobile Advertising Campaign award, whilst our work with Debenhams has been recognised with a nomination for Most Effective Mobile Sales Promotion/Direct Response Campaign.

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