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Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.
For the Passbook initiative, Texas Roadhouse distributed offers to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate. The campaign built on the launch of a text-based loyalty club several months earlier.
We are thrilled to announce that a further two awards nominations have been added to Fetch’s roster. Our global mobile marketing campaign with Hotels.com has earned us a nomination for the prestigious Most Effective Mobile Advertising Campaign award, whilst our work with Debenhams has been recognised with a nomination for Most Effective Mobile Sales Promotion/Direct Response Campaign.