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This MediaPost article covers AppsFlyer's new product release, Facebook ROI Reports, which will help marketers better calculate the cost of their Facebook campaigns.

Beintoo, a loyalty rewards and monetization platform for Web and mobile apps, is joining forces with OtherLevels, a leader in A/B split testing and retargeting for push notification, SMS and mobile email messaging, to provide deep actionable analytics that can boost user engagement, conversions and revenues.

Beintoo partners with some of the world’s top app developers and publishers, including Halfbrick Studios, whose mega-hit games including Fruit Ninja and Jetpack Joyride have been downloaded over 500 million times.

SAN FRANCISCO, November 27, 2012 – Acclaimed game developer Halfbrick, well-known around