Smarties India - Categories | MMA

India - Categories

Industry Awards

CategoryDescription 
Best in Show

The Best in Show award will be selected based on the winners of each of the award categories. Key: The winner is based on an outcome of tabulation of points for the wins across the categories and decided by MMA.

 
Brand of the Year

This award represents the advertiser brand that has incorporated mobile marketing as an indispensable part of their marketing strategy worldwide and is using mobile to drive the innovation of marketing The Brand of the Year award will be selected based on the winners of each of the award categories. Key: The winner is based on an outcome of tabulation of points for the wins and /or awards won across the categories and decided by MMA.

 
Publisher / Media Company of the Year

This award represents the Publisher or Media Company that has exhibited unprecedented leadership within the marketing industry to help drive growth and best practices.

The award will be selected based on the participation and engagement by different campaigns with the respective company for their campaigns, including innovation and leadership exhibited by the company for enabling advertising & marketing on the mobile in the market/ region and selected /decided by MMA.

 
Enabling Technology Company of the Year

This award represents the Enabling Technology Company whose innovative technology has changed the landscape of the modern marketing industry and disrupted the industry.

The award will be selected based on the participation and engagement by different campaigns with the respective company for their campaigns, including innovation and leadership exhibited by the company for enabling advertising & marketing on the mobile in the market/ region and selected /decided by MMA.

 
Creative Agency of the Year

This award represents the Agency that has incorporated mobile marketing has displayed exceptional creativity - has contributed research/a theory/a concept/a method that has had a significant impact of the field of applied ethology and has exhibited leadership within the marketing industry. The winner is based on an outcome of tabulation of points for the wins and /or awards won across the categories and decided by MMA.

 
Media Agency of the Year

This award represents the Agency that has incorporated mobile marketing as an indispensable part of the media and marketing mix for their clients and has exhibited leadership within the marketing industry This award represents the Agency that has incorporated mobile marketing as an indispensable part of the marketing mix for their clients and has exhibited leadership within the marketing industry. The winner is based on an outcome of tabulation of points for the wins and /or awards won across the categories and decided by MMA.

 

Important Info

Smarties Winners