In this session, industry experts will talk about the key solutions which businesses can adopt to drive better marketing performance in a privacy-first world.
The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.
In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.
There’s no doubting that marketing has never been more exciting or more challenging:
We know CMO’s are asking themselves and their orgs about organisation structure, centralisation vs. decentralisation, insourcing/outsourcing, and their capabilities.
Wednesday, November 3, 2021 - 11:00am to 12:00pm EDT
For the past decade, direct response marketers have used multiple data sources, such as cookies and mobile device IDs, to measure advertising results. Now, access to this data is declining – and with it, the efficacy of measurement systems such as channel-level reporting and cross-channel attribution tools. Today’s marketers are required to make fast, frequent optimizations based on granular data feeds need to future-proof their measurement strategy.
Tuesday, November 2, 2021 - 11:00am to 11:45am EDT
How to Drive Ad Success in our New Attention Economy
Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands must increasingly fight for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales? It’s true that high-impact media formats can increase attention and brand recall, but how do we take this to the next level? And what does that look like?
In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.
Tuesday, October 26, 2021 - 11:00am to 12:00pm EDT
How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.
Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.
How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process
Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC
There’s no doubting that marketing has never been more exciting or more challenging:
Marketers are in a unique moment of time, with yesterday’s challenges becoming today’s opportunities. Whether improved transparency, frameworks to protect consumer and brand interests, or initiatives to support quality content, brands have an important role to play in creating and driving forward positive change.
But while we might agree on the destination, questions over how to get there remain: this session will tackle three key ones:
What practical steps could, and should, be taken to help build trust in our industry?
Thursday, October 14, 2021 - 5:00am to 6:00am CEST
Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together.
