Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.
Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.
Building on the work of leading industry companies, IAB Tech Lab is collaborating across the ecosystem to evolve Unified ID 2.0 (UID2) as an open-source framework, based on stable IDs and with transparency and control to enable consumer privacy. UID2 is part of a portfolio of addressability standards and technologies that Tech Lab is developing with the Partnership for Responsible Addressable Media (PRAM).
The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.
Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.
MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.
With Chrome's decision to push the timeline for cookie deprecation back to 2023, marketers are curious about the proposals, developments, and updates in the Privacy Sandbox. Join us for a session on progress in the Privacy Sandbox, the opportunities for marketers, and how the industry can prepare for a world without third-party cookies.
Disrupted global supply chains and an increasingly fragmented digital landscape – brands across Southeast Asia are cracking their heads to find the right formula to reach, engage and move consumers to action. With more Indonesians transacting online, the growth of the country’s digital consumer population has outpaced its neighbours by 15%.
Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.
