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  2. Mobile Day Colombia
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Agenda

Tuesday, November 11, 2014

8:30 AM – 9:20 AM

Registration and Coffee

9:20 AM – 9:30 AM

Opening and Welcome

Carlos Caceres
Innovation & Business Development Manager
Publicar

9:30 AM – 10:00 AM

Colômbia Mobile Market Overview: The latest information on Mobile Market in Colômbia, including an evolution of the trends on Smartphone usage and the trends to measure mobile campaigns effectiveness

James Galpin
Head of Media & Digital, LATAM
Millward Brown

10:00 AM – 10:45 AM

Entrepreneurship Lessons for a More Mobile World

Juan Salcedo
Co-founder
TAPPSI

10:45 AM – 11:05 AM

Coffee Break

11:05 AM – 11:45 AM

Showcasing - Tigo Music

Alejandro Marin
Music & Entertainment Journalist
Jose Luis Galan D.
Head of Tigo Music Latam
Millicom
Daniel Santamaria
Marketing Manager
Deezer – Andean Region

11:45 AM – 12:30 PM

What Do Brands Want in a Mobile ?

Alberto Pardo
Founder & CEO
Adsmovil
Carolina Sandoval Villamil
Media Manager
Mondelez ANCAM
Luisa Fernanda Uribe Peláez
Digital Strategies Manager Andinan Cluster
Avon
Julio Cesar Munive
e-Business Director
Avianca Holdings
David Esteban Reina Neira
Digital Media Specialist
SABMiller - Bavaria

12:30 PM – 1:00 PM

Mobile Media

Alberto Pardo
Founder & CEO
Adsmovil

1:00 PM – 2:30 PM

Lunch

2:30 PM – 3:00 PM

Here Comes Programmatic Mobile! With the integration of cross channel buying, programmatic mobile is really starting to pick up.

John deTar
CEO
Global Data Bank "GDB"

3:00 PM – 3:30 PM

Agencies Panel: Mobile Always

Moderator:
Jose Carlos Garcia Rico
Journalist, communications strategist - Social Media, PR, Digital Strategies
Harol Ruiz
Director
Mobext
Laura M. Aristizabal
Digital Director
AVIANCA – OMD COLOMBIA

3:30 PM – 4:15 PM

Ecommerce Goes Mobile

Fabio Ardila
Head of eCommerce
Casa Editorial El Tiempo
Oscar Jaimes
Director of Innovation
Casa Editorial El Tiempo
Mauricio Gomez Quintero
Marketing Manager - eCommerce
Casa Editorial El Tiempo

4:15 PM – 4:35 PM

Coffee Break

4:35 PM – 5:00 PM

The Mobile Revolution: Experiences, Reality & Future

Hans Christian Boehlke II
CEO
Aldeamo
Manuel Emilio Vazquez Vargas
Marketing Manager ANDEAN
Gemalto

5:00 PM – 5:45 PM

Innovar o morir (Innovate or die)

David Melchor
Co-Founder and CEO
FUNNKE an App Growth Network

6:00 PM

Cocktail

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