Join​ Eric Tourtel, Senior Vice President of Teads LATAM as he presents the latest Teads' research on haptics technology that will take immersive video advertising experiences to the next level.

Imagine watching an action movie trailer on your phone and feeling the rumble in your hands, on cue with the explosions and images on your screen. Haptics technology makes it possible, allowing an ad to control the vibrations of a smartphone. Haptic motors are becoming smaller and more flexible allowing them to be used in all sorts of technologies but how can they be harnessed in the media? In this latest exploration, Teads partnered with Immersion, a leading haptics company, for a case study in Mexico using this sensory technology with outstream video on mobile.

The potential of video and mobile continues expanding to new heights with the introduction of formats like vertical video, 360 interactive ads and live streaming. But for the first time, we are exploring the potential for brands to engage in mobile video with a sensory layer like haptic, to provide a more advanced immersive experience. See how these tactile sensations can be brought to life through video and what is next for these haptic interactions.