Agenda | MMA Global

Agenda

Wednesday, October 26, 2016

9:00 AM – 9:45 AM

Registration and welcome coffee / Registración y café de bienvenida

9:45 AM – 10:00 AM

Opening and welcome / Apertura y bienvenida

Director
Brandigital


10:00 AM – 10:30 AM

Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?

CEO
MMA Global

10:30 AM – 11:00 AM

The power of mobile geolocation / El poder de la geolocalización para mobile​

VP of Marketing
Unilever
Country Manager Mexico
Adsmovil
In Partnership With:

11:00 AM – 11:30 AM

Behaviour and influence through navigation marketing / El comportamiento y la influencia através del marketing de navegación

11:30 AM – 12:00 PM

Mobile: best channel ever / Mobile: el mejor canal de la historia

Co-founder
Logan
In Partnership With:

12:00 PM – 12:30 PM

Main Mobile Marketing Trends in Latam / Principales tendencias de Mobile Marketing en Latam

Subdirectora de Servicios Digitales y Analítica Comercial
Telefónica México
Mobile Services Sr Account Executive for Mexico, Central America and Caribbean
SAP
Moderator
Managing Director LATAM
Exponential
In Partnership With:

12:30 PM – 1:00 PM

MMA Mobile Report Mexico: Conociendo al consumidor Mobile Mexicano / MMA Mobile Report Mexico: discovering the Mexican mobile user

Director, Media & Digital
Millward Brown México
In Partnership With:

1:00 PM – 2:30 PM

Lunch / Almuerzo

2:30 PM – 2:35 PM

Welcome back / Bienvenida

Director
Brandigital

VP de Operações LATAM
MMA

2:35 PM – 3:05 PM

Conversion for mobile / Conversión para mobile

Director General
PSafe México
Regional Head Performance Marketing LATAM
Linio
Moderator
Director
Brandigital

In Partnership With:

3:00 PM – 3:30 PM

Next Generation of consumers / La nueva generación de consumidores

Head of Global Consumer Engagement
Grupo Bimbo
Country Manager
Rappi México​
Marketing Director
Domino's Pizza Mexico
Moderator
CEO
Flock

3:35 PM – 4:05 PM

The power of sponsored data / El poder de los datos patrocinados

SVP, GM, Monetization Business Unit
Aquto by Mavenir
Business Transformations & New Business
Publicis
In Partnership With:

4:05 PM – 4:35 PM

5 Stages of Mobile Ad Measurement/ 5 Etapas en la medición de anuncios en dispositivos móviles

MD LATAM & Africa
AppsFlyer
Online Marketing Specialist
Segundamano México
In Partnership With:

4:35 PM – 5:05 PM

Evolving Video Advertising Beyond Sight, Sound and Motion

Join​ Eric Tourtel, Senior Vice President of Teads LATAM as he presents the latest Teads' research on haptics technology that will take immersive video advertising experiences to the next level.

Imagine watching an action movie trailer on your phone and feeling the rumble in your hands, on cue with the explosions and images on your screen. Haptics technology makes it possible, allowing an ad to control the vibrations of a smartphone. Haptic motors are becoming smaller and more flexible allowing them to be used in all sorts of technologies but how can they be harnessed in the media? In this latest exploration, Teads partnered with Immersion, a leading haptics company, for a case study in Mexico using this sensory technology with outstream video on mobile.

The potential of video and mobile continues expanding to new heights with the introduction of formats like vertical video, 360 interactive ads and live streaming. But for the first time, we are exploring the potential for brands to engage in mobile video with a sensory layer like haptic, to provide a more advanced immersive experience. See how these tactile sensations can be brought to life through video and what is next for these haptic interactions.

Senior Vice President
Teads Latin America
In Partnership With:

5:05 PM – 5:15 PM

Wrap Up/ Cierre del evento

5:15 PM – 6:15 PM

Coffee & Networking

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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