What is NEXT! in marketing? 

The lasted edition of the MMA’s SMARTIES NEXT! Conference in Riyadh - Shaping the Future of Marketing. During this half-day conference, we will delve into marketing automation, skills gaps, leveraging data for business impact, and digital innovations.

We’ll also be hearing about a variety of local initiatives, innovation and best practice alongside speakers from government, and industry leaders from local and international brands and agencies.

10:10 AM – 10:20 AM MMA Welcoming Remarks

10:20 AM – 10:35 AM NEXT! in 15 AI Tools in 15 minutes

10:35 AM – 11:05 AM NEXT! in Digital Innovations in Marketing

11:05 AM – 11:20 AM NEXT! in Growth Strategy for Business Success

11:20 AM – 12:40 AM Coffee Break

12:40 AM – 13:10 PM NEXT! in Filling the Skills Gaps in Marketing: Strategies for Success

13:10 PM – 13:25 PM NEXT! in Leveraging Data-Driven Marketing for Business Growth

13:25 PM – 13:35 PM MMA Closing Remarks