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Bridging the Finance / Marketing Gap
Events
Webinars
Bridging the Finance / Marketing Gap
Bridging the Finance / Marketing Gap
Bridging the Finance / Marketing Gap
Attribution
MTA
Wednesday, January 31, 2024 -
11:00am
to
12:00pm
EST
Region:
Global
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Watch the Webinar:
Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.
Speakers:
Rex Briggs
Marketing Evolution Founder and
MMA Subject Matter Expert
Ron Codd
Former Chief Finance Officer
PeopleSoft
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Moderator:
Joanna O’Connell
Chief Intelligence Officer
Omnicom Media Group
Marc Vermut
VP, The Knowledge Lab
TransUnion
In Partnership With