Marketing Attribution Think Tank Member Meeting: Q1 2022 | MMA Global

Marketing Attribution Think Tank Member Meeting: Q1 2022

Wednesday, March 9, 2022 - 2:00pm to 3:00pm EST

Watch the Webinar:
If your company is an MMA member and you need log-in information, please email [email protected].

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

  1. Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

  2. Held an open discussion for feedback & input into a few new project ideas in consideration this year.

  3. Talked about opportunities to partner with the MMA on case studies, including pilot tests of Outcome-Based Marketing v2.0 (OBM2) & our recently released MTA Provider RFI Template & Scoring Tool.

Marketing Attribution Think Tank (MATT) Lead
MMA Global
SVP – Head of Industry Research
MMA MTA Expert & President
Rubinson Partners, Inc.
Members Only
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