How brands can build an emotional connection to consumers in Vietnam with help from Search | MMA Global

How brands can build an emotional connection to consumers in Vietnam with help from Search

Monday, April 4, 2022 - 3:00am to 4:00am ICT

Region: 
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As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

Vietnamese people choose to turn to Search throughout their consumer journey to make sense of information and feel confident about their purchases. Register now to learn more about the pitfalls and how to avoid them, maximizing your marketing strategies' effectiveness.

Speakers: 
Large Customer Marketing Head
Google Vietnam
Chief Digital Marketing Officer
MASAN GROUP
Moderator: 
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific