MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.
The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.
Xapads Media, one of the leading programmatic Adtech platforms, announced the appointment of Gagan Uppal as the country head for the MENA region to give them a local leadership boost in the region. Xapads Media with the onboarding of Gagan, will now focus on its strategic growth strengthening the local team, partnerships, and innovation in the MENA region.
