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State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
State of AI in Digital transformation - MMA's CDO Benchmarking Study
Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
Advertising and the Present Moment
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Advertisers Perceptions on IDFA
Education
Advertisers Perceptions on IDFA
Education
Advertisers Perceptions on IDFA
Advertisers Perceptions on IDFA
Released:
November, 2020
File Size:
852 KB
Education Section:
Benchmark Studies
Educational Documents
Guidelines
Perspectives
Research
Resource
In October 2020, the MMA conducted a study to gain insight into how marketers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.
MMA Members, log in to download now.
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