Mobile Marketing Association | MMA

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Your inspiration gateway.
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To Lead and Rethink Marketing Attribution and Measurement

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SMoX Research

Real world data on mobile’s impact on the Marketing Mix.

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2018 Global Mobile Trends Report

Programmatic Navigator

Designed to help guide brand marketers in their selection of measurements and partners for mobile programmatic campaigns.

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2019 Global Events Calendar

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May 13, 2019, London

Checking In: Use Cases for Location Data Beyond Geo-fencing

A new report from the MMA Location Committee

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Mobile Yearbook LATAM 2018