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The Marketing Attribution Think Tank (MATT)

To Lead and Rethink Marketing Attribution and Measurement

Introducing SMARTIES X

The world's first marketing award recognizing innovation.

The Winners of 2018 Smarties APAC

Best in Show | Rexona Movement for Movement

Best in Show | Uniqlo - Hijacking the Largest Shopping Festival in the World

Agency of the Year | Mindshare China

Agency Network of the Year | Mindshare

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New paper from MATT!

Data Sharing in the Age of Attribution

Programmatic Navigator

Designed to help guide brand marketers in their selection of measurements and partners for mobile programmatic campaigns.

Announcing SMARTIES X!

World's first marketing award recognizing innovation. SUBMIT NOW!

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INNOVATE is moving to Los Angeles!

November 6-7, 2019

2019 Global Events Calendar

#ShapeTheFuture

Want to help #ShapeTheFuture of Mobile Fraud?

Educating marketers about how to assess, combat and measure their own efforts to avoid the impact of fraud. Learn more!

Checking In: Use Cases for Location Data Beyond Geo-fencing

A new report from the MMA Location Committee

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Mobile Yearbook LATAM 2018