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The Marketing Attribution Think Tank (MATT)

To Lead and Rethink Marketing Attribution and Measurement

SMoX Research

Real world data on mobile’s impact on the Marketing Mix.

The Winners of 2018 Smarties APAC

Best in Show | Rexona Movement for Movement

Best in Show | Uniqlo - Hijacking the Largest Shopping Festival in the World

Agency of the Year | Mindshare China

Agency Network of the Year | Mindshare

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2018 Global Mobile Trends Report

Programmatic Navigator

Designed to help guide brand marketers in their selection of measurements and partners for mobile programmatic campaigns.

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March 5 - 6, 2019, NYC

2019 Global Events Calendar

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May 13, 2019, London

Checking In: Use Cases for Location Data Beyond Geo-fencing

A new report from the MMA Location Committee

Member Directory

Mobile Yearbook LATAM 2018