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MMA Announces the 2013 Smarties™ Global Award Winners

Arc Worldwide and Leo Burnett honored with “Best in Show” for their work with Chicago Shakespeare Theater
 
New York, NY 25 September 2013 – A stellar showcase of marketer, media and agency excellence was presented tonight at the 2013 Global Smarties™ Gala, which celebrates the best and brightest in mobile creativity. With submissions from over 36 countries, the Mobile Marketing Association (MMA) announced the winners of the Smarties to culminate its annual mobile conference, SM2. 
 
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News Type: 
MMA Press Release

SME South Africa Online

September 5, 2013

SME (Small Medium Enterprises) South Africa is an online SME news site. The portal is dedicated solely to SMEs and covers news, updates and developments that are relevant to SME’s.

About the SME

It is an online news portal featuring SME news in South Africa as well as in the region and globally. The website is dedicated solely to SMEs, it covers news, updates, and developments that are relevant to SMEs.

Velti releases "Mobile Whitebook 2013: Data, trends and best practice", in partnership with Econsultancy

 
Velti in partnership with Econsultancy publish their latest free mobile whitebook with truly actionable insight, assisting marketers to formulate an effective and accountable mobile strategy to target today’s consumers.
 
Combined research from leading industry statistics, primary data and analytics from Velti’s own platforms provides the latest insight into consumer preference, consumer habits and consumer devices. Also included:
 
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whitebook
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habits
Member Mention: 
Vodafone
Velti
econsultancy
walkers
samsung
News Type: 
Member Press Release

Snipp Interactive Inc. Powers ARM & HAMMER Baking Soda's Holiday Campaign With Reciept Processing and Validation

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 29, 2012) - Snipp Interactive Inc. (TSX VENTURE:SPN) (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced the launch of its new Mobile Purchase Validation solution in conjunction with its first major program on the platform, a holiday promotional offer conducted by Church & Dwight Co., Inc., maker of ARM & HAMMER Baking Soda.

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purchase validation
Snipp Interactive
News Type: 
Member Press Release

Velti | State of Mobile Advertising - August 2012

September 20, 2012

TargetSpot Digital Audio Benchmark and Trend Study, 2012

This year’s Digital Audio Benchmark and Trend Study unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach and engage audiences. Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.

 

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Yodelmobile Launches App Discovery Campaign for Kobo

Yodelmobile Launches App Discovery Campaign for Kobo

Integrated app discovery campaign enables tailored advertising

London, 9 July 2012 – Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app.

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mobile
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Member Mention: 
Yodelmobile
News Type: 
Member Press Release