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a/b testing

OtherLevels

Kidspot Case Study

Background
Mobile marketing
targeting
analytics
OtherLevels
a/b testing
Multi-Channel Delivery
Retargeting
Messaging Analytics
OtherLevels

The Mobile Messaging Opportunity

Learn how measuring the effectiveness of mobile messaging is critical to maximize mobile audience retention and engagement.
 
Download your free copy of The Mobile Messaging Opportunity by OtherLevels and discover three mobile measurement techniques that will help you fully unlock your mobile app’s full marketing potential:

     1. Action Analytics Measurement
     2. A/B Split Testing
     3. Message Retargeting

Insights include:
PDF(s): 
PDF icon Otherlevels Whitepaper FINAL.pdf
Content Tags (Deprecated): 
Mobile marketing
targeting
analytics
mobile analytics
a/b testing
Multi-Channel Delivery
Retargeting
Messaging Analytics
Research Type(s): 
Public Research
Statistical Snapshots

OtherLevels 2.0 Promotes Intelligent Messaging to Retain More Mobile Consumers

SAN FRANSICO, January 9, 2013 - OtherLevels, a San Francisco and Brisbane, Australia provider of mobile messaging analytics and retargeting for push, SMS and mobile email marketers, has enhanced its messaging analytics platform to provide world-class, actionable business intelligence that increases mobile customer retention, engagement and conversions.

Content Tags (Deprecated): 
mobile messaging
push notifications
OtherLevels
mobile analytics
a/b testing
Member Mention: 
OtherLevels
News Type: 
Member Press Release

Halfbrick and OtherLevels Keeping Mobile Gamers Engaged

SAN FRANCISCO – Globally-renowned game developer Halfbrick is joining forces with OtherLevels, a leader in analytics and retargeting for push, SMS and mobile email messaging, to maximize the value of its audience. Halfbrick is using OtherLevels’ analytics to boost engagement and monetization within its mobile apps by measuring push notifications in 13 languages, across 24 time zones.

Content Tags (Deprecated): 
mobile messaging
push notification
OtherLevels
Halfbrick
a/b testing
mobile analytics
mobile gaming
Member Mention: 
OtherLevels
News Type: 
Member Press Release

Split Testing and Retargeting: The Power to Boost Conversions Year-Round

January 9, 2013
Back in 2010, even with all the recession-fueled belt-tightening, retailers were delighted to find that holiday sales had jumped 5.5% between early November and Christmas Eve.

That was the best news retailers could have gotten after widespread economic pain drove down end-of-year sales in the previous two holiday seasons. Sales during the 2011 holidays saw another bump, of 4.1%. And this year analysts are expecting yet another increase, to a record $568.1 billion.

Game for Gaming: Why Video Games Are Brimming With Mobile Marketing Potential

January 9, 2013

When picturing the average gamer, you wouldn’t be blamed if that image depicts a geeky college-aged male with the latest gaming console and the greatest mobile gadgets – loaded with every imaginable app – all but surgically attached.

That image, though classic, would be inaccurate.

Faster Split Testing with Text Message Marketing

December 5, 2012

Marketing is both an art and a science. Nowhere is this more evident than in split testing—a scientific approach to the art of advertising.

Split (or A/B) testing is a tried and true method to optimize the strength of your marketing campaign. It’s a simple experiment: two approaches are measured against each other to determine which is most effective.

Traditional split testing can be impractical, expensive, and take months for conclusive results. With text message marketing, split tests can be run at a fraction of the cost and yield almost immediate results.