Silicon Valley Football Classic | Mobile Marketing Association

Silicon Valley Football Classic

January 28, 2005

Event:  Silicon Valley Football Classic, Dec. 30, 2004

Brand:  Silicon Valley Football Classic

Company: iLoop Mobile Inc.

Overview & Objectives

SVFC was looking to accomplish the following objectives:

  • Engage the fans with an entertaining interactive experience.
  • Provide branding exposure for key sponsors, e.g. H-P
  • Pilot text messaging as a mean to engage fans

ILoop Mobile and the Silicon Valley Football Classic organized two standard rate in-game mobile initiatives for the Silicon Valley Football Classic.

  • SVFC On-Field Photographer Contest
  • Quizme sports trivia contest.

The programs were available over the following participating carriers, Verizon Wireless, T-Mobile, AT&T Wireless, Cingular Wireless, and Sprint.  The programs were promoted through handouts at entry gates & ID Stations as well as through PA announcements and Video Board appearances during the game. 

Fans entered the SVFC Mobile On-Field Photographer Contest by text messaging SVFC to a standard rate short code.  They received a text message response back within a few seconds confirming their entry.  SVFC and iLoop Mobile selected 4 winners at random from the phone numbers that entered the contest.  Winners we’re notified with a phone call that they one.

For the More Mobile Fun Trivia Quiz game fans entered by text messaging Quizme to a standard rate short code.  Fans received one of ten trivia quiz questions within a few seconds, and if they responded with the correct answer 1 in 3 won a prize—SVFC branded hat, football, or t-shirt. 

The programs were incredibly successful, with 5.5% response rates. The average user entered the contents or played the trivia quiz over 5 times, may playing tens if not hundreds of times.  Fans were thoroughly engaged and had a great time. 

Visit for game pictures and contestant quotes.