January 28, 2005
Event: Silicon Valley Football Classic, Dec. 30, 2004
Brand: Silicon Valley Football Classic
Company: iLoop Mobile Inc.
Overview & Objectives
SVFC was looking to accomplish the following objectives:
- Engage the fans with an entertaining interactive experience.
- Provide branding exposure for key sponsors, e.g. H-P
- Pilot text messaging as a mean to engage fans
ILoop Mobile and the Silicon Valley Football Classic organized two standard rate in-game mobile initiatives for the Silicon Valley Football Classic.
- SVFC On-Field Photographer Contest
- Quizme sports trivia contest.
The programs were available over the following participating carriers, Verizon Wireless, T-Mobile, AT&T Wireless, Cingular Wireless, and Sprint. The programs were promoted through handouts at entry gates & ID Stations as well as through PA announcements and Video Board appearances during the game.
Fans entered the SVFC Mobile On-Field Photographer Contest by text messaging SVFC to a standard rate short code. They received a text message response back within a few seconds confirming their entry. SVFC and iLoop Mobile selected 4 winners at random from the phone numbers that entered the contest. Winners we’re notified with a phone call that they one.
For the More Mobile Fun Trivia Quiz game fans entered by text messaging Quizme to a standard rate short code. Fans received one of ten trivia quiz questions within a few seconds, and if they responded with the correct answer 1 in 3 won a prize—SVFC branded hat, football, or t-shirt.
The programs were incredibly successful, with 5.5% response rates. The average user entered the contents or played the trivia quiz over 5 times, may playing tens if not hundreds of times. Fans were thoroughly engaged and had a great time.
Visit http://www.svfootballclassic.com/contest/photos for game pictures and contestant quotes.