I cultivate and accumulate strategic leadership with a proven track record of creating compelling brand narratives and driving business impacts, followed by business acumen, brand strategy, data-informed insights, proposition marketing, corporate communication, project management, and stakeholder communication.

I strategize and lead the implementation of the marketing agenda to demonstrate AIA brand purpose in relevant, salient, and differentiated ways, as well as to enable distribution growth and win customers' hearts. We delivered a winning branding strategy that increased AIA brand power in the industry (Kantar) (a +6,6% shift for 2021-2022 & +5.9% shift for 2022-2023).

"Business successes represent the collective efforts of individuals" is my guiding principle. I motivate and coach team members to advance as a high-performing unit while working toward shared goals using the strengths-based approach.

Before joining AIA Vietnam, I accumulated a diverse range of experiences in financial services (HSBC, Dragon Capital) and NGOs (EuroCham). I hold a Master's degree in Marketing, Sales, and Services from CFVG x Sorbonne Business School, and an MBA in digital insurance from Associate Digital Insurer (ADI).