Rajeev has worked in a leadership position across a wide range of media and consumer internet companies in his career spanning more than two decades.

Currently, he leads the revenue function at Zee5 – India’s largest Entertainment OTT app. As the CRO of Zee5, he is responsible for driving common vision across sales, ad tech & user data enrichment practice to offer innovative, sharply targeted and scalable ad solutions to brands.

Previously he was responsible for the revenue function at SHAREit – world’s largest p2p content sharing app. As the CRO of SHAREit, he has established teams and business across India, South East Asia, Middle East and Africa markets. He has built a robust branding business and a unique p2p app-install business that has generated a scalable revenue stream for the company – In the latest AppsFlyer Performance Index Report SHAREit has ranked #1 globally.

Previously he was heading monetization at Dailyhunt where besides establishing a strong revenue function he has also built awareness and demand for Indic language advertising across all leading brands and agencies. He has also built a strong foundation for SME sales besides agency & brand sales.

He has worked across advertising & media companies of WPP for a decade. He is an alumnus of MICA, Ahmedabad.