Preeti Desai is currently the Country Manager of Mobile Marketing Association, India (MMA). Preeti plays a pivotal role as a mobile evangelist supported by industry leaders to establish the mobile marketing ecosystem in India and is committed towards championing the effectiveness and impact of mobile advertising.

She believes that marketers are moving towards truly 'enmeshed marketing' where 99% of all brand experiences ultimately come together in the 'last 12 inches' held in the palm of billions of people.

Prior to her current assignment Preeti was Vice President Strategic Alliances at Rediff.com and was the Founding President of the Internet and Mobile Association of India. Preeti is essentially an entrepreneur in employment with diverse experience across screens ranging from film special effects, computer graphics, to chasing the classic “Internet Long Tail Dream”.

A workaholic, Preeti uses her spare time publishing kindle books as a Nutritionist, would like to perpetually go cruising or backpacking and loves to workout.