Pratick founded Inspired Mobile in 2013 as the worlds first Omni Channel marketing activation platform. Inspired work with local and global SME’s via their offices in  London, New York, Singapore, Sydney and Kuala Lumpar, with Shanghai and Dubai launching soon. He is also the Global chairman of Imagine Mobile, a leading creative Ad Network, working with global media agencies and their clients to build innovative digital creative that run on premium publishers. He is currently a Board Member of the Mobile Marketing Association http://mmaglobal.com/local-council/united-kingdom.

Previously he was the global lead at Mediaedge:cia for Sony Ericsson, where he was part of the team to bring the Xperia brand to the world. He also worked at Starcom MediaVest where he built UBS a 3 year global digital Strategy. Prior to Starcom, Pratick had a number of roles within Asia Pacific, including Australia’s leading radio group - Austereo, where he was accountable for all Digital platforms. This included the launch of CrankTV, Australia’s first online music TV channel with SonyBMG. Pratick also worked at Turner Broadcastings Australia, reporting into in Hong Kong, where he was Head of Research and Strategy. He also was an ASTRA committee member and worked at News Limited and began his career at ITV in the early 90’s. With a Digital career spanning over 20 years, across multiple channels and numerous markets, he offers invaluable experience and insight to clients who dare to differentiate their brand.