I am an experienced digital marketing leader with a passion for understanding evolving behaviors and media landscapes in the communications industry.

Starting my career as a creative, I firmly believe in the pivotal role creativity plays in effective marketing. My diverse background spans across renowned brands like Hyundai Motors, Gojek, and Tencent, where I've led initiatives to drive brand activations, product marketing, and digital strategy.

With a creative mindset and analytical prowess, I excel at crafting innovative communication strategies that resonate with audiences and deliver tangible results.