Mike joined Wendy’s in 2015 as Director, Digital Marketing, where he oversees digital advertising, partner relations, social media, digital CRM and loyalty, as well as .com and mobile. Previously, Mike led global digital marketing for vodka brands at Brown-Forman, and spent four years overseeing North American digital efforts for several Dr Pepper brands. A graduate of The University of Texas at Austin, Mike began his career at The Richards Group in Dallas, Texas.