Martin is a digital strategist with a passion for consumer centered design and innovation. He started his career in traditional marketing, working with direct mail, print and TV advertising, but has spent the last eleven years of his career focused on ecommerce, online media, web, social and mobile strategy. Martin joined Brown-Forman in the fall of 2015 as the Director, Global eCommerce. In his role, he is focused on leading Brown-Forman’s global ecommerce strategy and roadmap across the company’s various spirit brands and markets. Before joining Brown-Forman, Martin worked for Humana, a Fortune 100 health and wellness company, in the areas of ecommerce, digital strategy and innovation.