Lisa Wellington worked at The Coca-Cola Company in various global decision science leadership roles over 21 years. She has deep and international expertise in the measurement and improvement of marketing effectiveness, efficiency, and ROI.

Currently, Lisa is teaching MBA candidates marketing research at Colorado State University, and she has an independent marketing research consultancy. Recent projects include coaching a few start-ups on customer needs research and market sizing; marketing mix model and media ROI insights for a pharma product; measuring the return on ad spend of affiliate marketing programs for e-Comm clients; guiding the product feature roadmap for a SaaS client with customer feedback surveys.