My professional objective is to contribute to the growth of the company through the application of my international experience in e-business, since 2000, creating a positive impact on profitability by meeting the company's short, medium and long-term objectives.

I specialize in creating 360º Digital Strategies, focused on generating e-loyalty for clients, to achieve a steady growth in the penetration of the use of each of the digital channels, strengthening online sales and the usage of electronic services.

The development of each of the digital contact points for the research, purchase and service cycle that a customer requires, which must be made readily available to the consumer, for which a good Social Media Strategy and Operation is required, together with great usability and creativity in the design of the web and mobile channels, modern graphics aligned to the image of the company, and excellence in the management of different payment methods, ensuring that electronic fraud is controlled and brought down to a minimum. All this coupled with constant electronic marketing tactics measured under a model of return on investment and a robust technology platform.