With over 22 years of digital design experience, Juliana Goh is a trailblazer in the world of data-driven design, leveraging Design Thinking and user-centric innovation. As the former Head of Experience Design at IBM iX ASEAN, Samsung Electronics SEA & KPMG, Juliana spearheaded projects blending complex problems with cutting-edge technology, driven by data insights.

Recognizing the transformative potential of Design Thinking, Juliana embraced it as a guiding principle in various transformational endeavors. Her deep understanding of empathetic problem-solving and human-centered design unlocked new dimensions of innovation. Juliana evangelized Design Thinking within organizations and facilitated successful product launches, solidifying her reputation as a thought leader. 

Juliana's notable achievement includes leading a ground-breaking $2.5 million project for a physical KPMG Clubhouse through strategic implementation of Design Thinking. By integrating empathetic research, interdisciplinary collaboration, and iterative prototyping, her team developed an innovative solution that surpassed client expectations, showcasing the transformative power of data-driven design.

As the founder of UnigonsX, Juliana heads an Experience Design Consultancy arm of Unigons, with Bayer Global as a key client for leading transformative HR initiatives. Her dynamic leadership spans creative and strategic HR realms, driving innovation in experience design and shaping Bayer's HR landscape. Juliana also provides training and guidance to organizations on integrating Design Thinking into their transformational journeys.