John Mcfarland | MMA Global

John Mcfarland

John Mcfarland
Director, Global Digital Experience, Global Connected Customer Experience
General Motors

John is currently Director, Global Digital Experience for General Motors’ Global Connected Customer Experience organization. In this position, John leads GM’s omni-channel digital experience including: global mobile applications, in-vehicle software platforms, and digital owner services. In addition, John runs the global Social COE responsible for GM’s social engagement and care strategies. John previously led marketing for GM’s global OnStar brand and was responsible for consumer understanding, concept development, and market requirement definition for GM’s global connected vehicles, including vehicle Infotainment and Telematics. John also previously led GM’s Global Strategic Marketing group where he launched several marquee initiatives including Chevrolet’s partnerships with Manchester United, the One World Futbol cause program, and GM’s Millennial engagement strategy. His Millennial strategy culminated with the creation of the Tru 140S and Code 130R vehicle concepts, which John helped reveal at the 2012 North American International Auto Show.

Prior to joining GM John spent his career at Procter & Gamble where he worked in the Finance and Brand Management functions, serving as Brand Manager of Influencer Marketing in his last position. While at P&G, John was named one of AdWeek Magazine’s Top 10 Marketers of the Year for his work on the flagship Tide Brand.

John received his MBA from Northwestern University’s Kellogg

School of Management, where he was awarded the Dean’s Distinguished Service Award, and holds a BS in Business Administration from Miami University.