James Colborn | MMA Global

James Colborn

James Colborn
Head of Global Data Solutions
Yahoo

James runs the Global Data Solutions team(s) comprising of Audience Targeting, Consumer Insights and Campaign Effectiveness & Measurement. These solutions support Verizon Media sellers across North America, EMEA and LATAM in finding the most effective and insightful ways of solving advertiser and agency objectives using Verizon Media’s 1st Party data assets.

Before joining Verizon Media, James worked at both AOL and Microsoft running their targeting and programmatic specialist sales teams. He is a regular industry speaker and author and has experience working on both the publisher and agency business for almost 20 years.

James’ passions outside of work are varied in nature. An avid gardener and fisherman who loves to travel and, above all, drive race cars!