Jackie Woodward was appointed Vice President, Global Media at General Mills in September 2014. She leads a team of marketers focused on enhancing consumer engagement through paid, owned and earned media.

Jackie joined GMI from MillerCoors, where she was Vice President, Marketing Connections. She led MillerCoors’ media and digital marketing initiatives; sports and entertainment alliances; licensing; and business affairs. Under her leadership, the company defined its media and sports investment strategy, including significant new positions with Hispanic soccer; content strategies; a platform optimizing reach, relationships and retail activation to drive preference for its portfolio of brands; and an integrated ideas approach to drive greater consumer engagement. Woodward also led the Chicago Employee Affinity Groups and the MillerCoors Community Advisory Council, a peer council of employees which in 2011 staged its first “Great Water Impact Day,” with more than 400 employees going out in to the community together to work on environmental stewardship projects with Friends of the Chicago River.

Prior to the merger that led to MillerCoors, Woodward joined Miller Brewing Company in April 2006 as Vice President – Media and Marketing Services. Before the beer industry, she held several positions at McDonald’s Corporation both domestically and globally, culminating in her role as Vice President, Global Marketing where she led McDonald’s global Balanced Lifestyles initiative. She was also one of the leaders of the team that launched McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’. From 1990-2006, Woodward oversaw the expansion of McDonald's sports and entertainment strategy worldwide, including the launch of global partnerships with the International Olympic Committee and FIFA and the 10-year alliance with the Walt Disney Company.

Woodward was named the Chicago Advertising Federation’s “2012 Woman of the Year.” She was also one of Advertising Age’s “Women to Watch” in 2004 and a “Media Maven” in 2008. In addition, she was named one of Sports Business Journal’s “Game Changers” in 2011 and “25 Most Powerful Women in Sports” in 1999.

Woodward earned a B.A. degree in Journalism from the University of Missouri. She lives in Pinehurst, NC with her husband, Steve, a local restaurant entreprenuer, and their daughter, Aleksandra.